The human use of animal pigments is just one facet of what makes animal colouration fascinating. Colours play a host of important roles in the animal world, from attracting mates and warding off predators to camouflage and even communication. They have deep ecological influences, and the chemistry, biology, and physics that underlie their development is still inspiring researchers and engineers today — 4,000 years after the first sea snail gave its life for a drop of purple.

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